For years, I underestimated the importance of a treatment plan during my consultations. As I think about all those poor patients who left my office without a plan of attack, I am a little embarrassed. Until recently did I start implementing a treatment plan for patients. That’s over eight years of poor planning. Boo, Haley. Insert frowny face. I, along with my patients, have been missing out. Instituting a treatment plan is not difficult, in fact, it makes the consultation process more simplistic for all involved.
Here are three ways treatment plans improve the patient consultation process:
- Patients leave the office with written information that they cannot mentally retain during a 30 minute consultation. For a new patient, it’s impossible to remember why Botox is used versus fillers. Typically, they get lost after the words “midface volume loss!” By leaving with a plan in hand, they can revert to this when forgetfulness sets in.
- Patients have a 12 month plan of attack. It’s imperative to write the months and dates that you plan to implement your regimen. As I improve upon my personalized template, I have adding a 12 x 4 grid, columns (months) and rows (Botox, fillers, skincare, laser), noting when treatments will be performed. This calendar allows the patient to budget appropriately as well. The calendar is a nice visual of the journey you will take with each other.
- The plan keeps patients loyal to you and not the cheapest advertised deal from-the-practice-down-the-street-that-is-about-to-go-under….if you know what I mean. When patients know you have a personalized plan in place just for them, you make them the hero, right? Loyality immediately begins with you and more importantly, stays with you. They may receive a killer coupon deal the next day for super cheap treatments, but they will dismiss it because they have a written plan in hand with your name on it.
The current treatment plan I am using is from Allergan. It’s not fancy but I am tweaking it along the way to improve. At the very simplest, grab a 3×5 notecard and write down the following for the patient:
- Areas of Concern: For example: “Lines around mouth and wrinkles between the brow.”
- The Journey
a. First priority: For example, ”add volume to the midface with Voluma, cost $1700 (2 syringes) along with Botox around the eyes for lift $500: September.”
b. Second priority: For example, “add volume to lip area with Juvederm, cost $600, October.”
For example, “start using skin lightener and retinoid daily. Cost $180. Begin anytime to improve overall results.”
Botox every 4-6 months, fillers every 10-16 months, skincare ongoing.
- Next appointment
- Contact me at anytime: firstname.lastname@example.org or 615.999.9999
If you are customizing your treatment plan, add graphics, logos and bio information. Never fear, once I finalize and customize my treatment plan, I will share it with you! Until then, grab a note card and plan away! One final note, make a copy of your plan for the chart! One master copy is never enough, right?
If you use a treatment plan, what do you think is the most important aspect?